CME LLC PRIVACY POLICY

April 5, 2010

CME LLC provides continuing medical education to medical professionals. Just as health care services and medical professionals move increasingly to electronic records and online resources, so does CME LLC. CME LLC publishes this privacy policy to let you know what data we collect about you as an individual professional, how we use that data, and what choices you have.

This privacy policy covers all "personal" data we collect about you from face to face and virtual conferences and meetings, websites, email campaigns, and print publications. "Personal" data means data which identifies you as an individual and reflects your individual use of our products and services. It is data about you as a medical professional. Please note that a separate privacy policy covers our websites directed solely to consumers. If you are uncertain about which privacy policy applies to a particular website or web page, consult the privacy link at the bottom of the web page.

Information We Collect About You

We collect the following data about you:

• Data you give us about yourself, including data about your professional credentials and practice, when you register for or subscribe to any of our events, services or resources or contact us directly.
• If you are a medical doctor, we may ask the American Medical Association to verify your credentials and certain other information. For more information about the AMA's own privacy practices, please click www.ama-assn.org/ama/pub/footer/privacy-policy.shtml.
• Once you register we create an account for you, adding data about how you use and interact with our events, products, services, resources and email campaigns.

We also use common Internet data collection technologies to collect data: We use "cookies" and associated web beacons. A cookie is simply a piece of code which is placed on your personal computer to recognize the computer as it accesses our websites. Many cookies are not "personal" cookies in that they are not associated with you as an identified individual.

• We do need to recognize and verify who is accessing our websites that require registration or offer CME courses online and so, may place "personal" cookies on your pc.
• Some but not all of our websites include online advertising. Cookies are also used to serve such advertising or content. We may display ads on our own sites on a personally identifiable basis. We allow other companies, called third party ad servers, to serve ads that appear on our sites as well.s

Please see the information under "Your Choices" for details about online advertising.

Finally, we collect log data, including IP, or Internet Protocol, addresses used to access our websites, and other routine information about your browser and pc capabilities. We use this data to administer our systems. We or third party ad servers may use the information to limit the number of times you see a particular ad, to target information or ads on a geographic basis or to display ads in the format best matched to your pc's capabilities. We do not associate this log and technical capabilities data with your account in the routine course of our business.

How We Use Information About You

Our primary business is to organize events and provide respected information for medical professionals. We use data about you as an individual medical professional to:

• Provide the events, services, and resources you request and manage your account.
• Manage the services, particularly, CME training and registration for certain websites, that require us to know who you are when you are online.
• Display or deliver our content to you based on your professional needs.
• Contact you by email and postal mail about offerings from our business partners directed to your professional interests and areas of specialization. Please note that these emails may list either us or the partner in the "from" line. In either case, your name and contact information are not disclosed to the partner unless and until you contact or respond to the partner directly.
• Invite you to participate in surveys and professional discussions.
• Virtual Trade Shows: The platforms that we use to provide virtual trade shows will place a session cookie on your personal computer when you register for the event. We connect this session cookie with the registration information you provide to us on this page. The cookie is used to manage participation in the event, for certain other purposes if you choose to participate in our contests, and to track your visits if you choose to visit exhibitors’ booths or special sponsored sessions. If you disable or delete the session cookie, you will be bounced from the event. We may also pass your registration data to any exhibitor if you visit that exhibitor's booth or sponsored section.
• Any other purpose which we disclose when you give the information to us.

Please note that we restrict the use of personal data we collect from your use of our CME materials and events. We will create a basic account profile for you including your name, professional certifications and contact and billing information. We may add data about non-CME products and services that you register for, attend, or use. And we may use all this data as described above in this policy. Data about your CME training will be used for no other purposes than offering you CME training and verifying your attendance.

Disclosure to Other Companies

We do not disclose information about you to others except:

• to publish the names of speakers and attendees at our face to face events.
• to investigate potential unauthorized access or misuse of our services,
• to protect our assets or rights,
• in response to valid legal process,
• to vendors that process data on our behalf, or
• as part of a merger or an acquisition by or other transfer to a third party of some or all of our business assets.

Please note that you may choose to disclose your personal information and your views in various of our online venues, for example, online communities, forums or virtual events. This Policy does not protect those disclosures.

Your Choices

Please help us keep your account current.

• You may update your name, contact information, credentials, and specializations at any time by
  • submitting updated information as you register for something you have not used before,
  • returning to a registration page you have used and following the directions there, or
  • sending us an email at customer.service@cmellc.com.
• To remove your name from our email marketing lists, please follow the directions at the bottom of the email.
• To stop receiving marketing information from us about a partner's products and services as part of list rental program, simply follow the directions at the bottom of the email. Please note that if you have already given your information directly to the partner, you will need to opt out of their lists directly with them.
• To cancel or update subscriptions to print publications call the number listed in the magazine or check the website associated with the publication.
• To delete or disable cookies:
  • You may use the tools in your Internet browser to delete cookies, ours as well as any other company's, at any time.
  • However, we will not be able to offer you CME courses unless you accept our personal cookies for the duration of the training. These are "session" cookies and may be deleted once your training is complete.
  • You have a choice to accept one of our "persistent" cookies set if you choose automatic recognition for registration-only websites. If you disable that cookie, you may still access the registration-only site but will need to enter your name and password each time.

We do not control the cookies which other companies and their third party ad servers use to display ads to you on our websites.

• We currently allow the following third party ad servers to place those ads: DoubleClick (www.doubleclick.com/privacy/index.aspx), Atlas (www.atlassolutions.com/privacy.aspx), MediaPlex (www.mediaplex.com/mojo_privacy_statement.shtml), Pointroll (www.pointroll.com/privacy-policy.aspx), Eyeblaster (www.eyeblaster.com/Content.aspx?page=privacy_policy), and Bizo (www.bizo.com/business_audience/privacy_policy). Please visit their websites for more information about the technologies they use, their privacy practices, and the choises each offers.
• Many of the third party ad serving companies that serve ads to our websites are members of the Network Advertising Initiative (www.networkadvertising.org) The NAI offers useful information and a single place to turn off ad serving from all its members.

Online advertising technologies and practices, including behavioral advertising, are evolving. We may add to this list of third party servers from time to time without changing the effective date on this policy. Please check here periodically.

Children Under 13

Our services are directed to medical professionals or, in the case of SearchMedica, adults with a need to research professional-level medical literature. Our websites and services are not intended for children 13 or under.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against theft, loss, or misuse. Unfortunately, no data transmission over the Internet or storage can be guaranteed to be 100 percent secure. As a result, while we strive to protect information about you and your professional interests, we cannot ensure or warrant the security of any information you submit to us, and you do so at your own risk. You remain responsible for protecting your user name and passwords and for the security of information in transit to us over the Internet.

Changes to This Policy

We may change the provisions of this policy from time to time and urge you to check back here periodically. Your continued use of any of the websites or pages within the scope of this policy will be your acceptance of the version of the policy in place at the time of your visit.

Contact Us

If you have questions about this policy or its use, please contact us at customer.service@cmellc.com.

CME LLC
Harborside Financial Center, Plaza 3
Suite 806
Jersey City, NJ 07311