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            Collaborative       Nurse       Practice Management       Psychology       TWP (Begins Nov. 1)
David Sprague
Chief Operating Officer, Physician's Ally, Inc.

Tuesday, November 3 09:15-10:30 a.m.
221 - Practice Management 2A: Marketing Your Practice in the 21st Century PI
1.25 credits - Room: Breakers IJ
David Sprague, Chief Operating Officer, Physician's Ally, Inc.

Upon the completion of this activity, participants will be able to:

  1. Avoid major pitfalls of both tangible & intangible marketing;
  2. • Explain the ramifications of patient services and integrate this knowledge into better patient care; and
  3. Develop a marketing budget and an effective 12-Month Marketing Plan, individualized for their practice.
Wednesday, November 4 05:30-06:45 p.m.
336 - Practice Management 3B: Marketing Your Practice in the 21st Century PI
- Room: Breakers CD
David Sprague, Chief Operating Officer, Physician's Ally, Inc.

Upon the completion of this activity, participants will be able to:

  1. Avoid major pitfalls of both tangible & intangible marketing;
  2. Understand the ramifications of Customer Service & know how to offer patients "star treatment"; and
  3. Develop a marketing budget and an effective 12-Month Marketing Plan, individualized for their practice.

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